POLI•RANT: Trump's Brand is in the Shitter

Weak is not a good look for the guy who plays like he's tough.

Trump’s numbers are still in the shitter and nothing on the horizon looks to change that. And look at the two stories above and put them through the prism of Trump’s brand and the hit it’s taking.

Yes, the Trump brand (first and foremost Successful Businessman and Tough Guy) has always been manufactured bullshit — but millions ate it up. Now he’s tanking the economy in a way so dumb, on so many levels, that it almost seems purposeful.

When your 401k bottoms out and you lose your job the price of eggs becomes completely moot — even though he’ actually raising inflation.

In Trump 1.0 he had the excuse of Covid he could blame, even though his original inaction and contradictory moves made everything worse. He has no excuse this time around. It’s all on him and the successful businessman is looking more and more like the failure he really is.

And on the Signal scandal Trump has seemed weak and small.

His involvement in military strikes seems minimal at best. That’s the Commander in Chief part of the job that all Americans expect the POTUS to be on top of. I mean, the White House social accounts did everything including photos of dead bodies with a you’ll be killed next message so they seem tough, but it was all stagecraft.

Trump looked really, really weak. And multiple times after the scandal broke he did everything possible to make it clear that he didn’t have anything to do with it. First he didn’t know, then he hadn’t talked to people.

From the guy famous for his you’re fired reality show catch-phrase.

Forget non-voters and Independents, these are the kind of brand blows that even parts of the MAGA cult are going to start having a hard time ignoring. That’s bad news for Trump and good news for the country.

And we’ve barely hit the big cuts and and the real attempt to destroy Medicare and Social Security.